Business processes are increasingly determined by digital technologies. New topics include data security, mobile Internet, artificial intelligence, predictive analysis, natural language processing, automated dialogues and the Internet of Things.

IT expects clear requirements to develop a digitization strategy. The expertise required cannot be built up quickly enough in line of business. The high speed of technological developments is also overburdening most companies, which are often unexpectedly attacked by new, technology-based business models.

This is where my advice begins. Together with my network of highly qualified specialists, I support your executives and management in building up knowledge about new technologies. I help in the selection and prioritization of the technological developments relevant for your company. Together with your management, I develop new, technology-oriented business models for the company.

Digitalization

Strategic Design and Implementation of Digitization and related internal communication, interim Chief Digital Officer CDO.

Digital Marketing

Digitalization in Marketing: Social Media, Artificial Intelligence, Data Analytics, ChatBots, Voice User Interface. Interim CMO.

Change Management

Integration of Digital Technologies into business processes. Change Management, Technology Assessment and Vendor Analysis.

Disruption

Development of digital business models and products. Creation of monitoring and market analysis environments.

CUSTOMERS & PROJECTS

SPECIALIST FOR DIGITAL CHANGE

OLIVER NICKELS

QUALIFICATION

More than 17 years of experience with marketing and business development, having worked with geniuses as well as with cowards. More than 10 years with digital communication and as strategy consultant.

I work as independent consultant for Digital Communications and Digital Change Management as well as Senior Advisor for Digital Change at Information Services Group ISG.

Lecturer for Social Media Marketing at University of Tübingen, Germany, since 2007. As a member of the Freundeskreis Beratersymposium at University of Oldenburg I support the symposium with the selection and evaluation of speaker sessions.

NETWORK

My consultancy is always neutral and independent. I don’t sell tools or agency services. I have a network of independent specialists who work with me on dedicated project tasks – with your agreement only.

Only the best are part of my network: specialists for customer contact management and dialog design, PR and special communications, monitoring and analysis, brand building and advertising.

Knowledge

  • Chief Digital Officer
  • Digital Change Management
  • Communication of Change
  • Technology Analysis
  • Digital Business Development

HISTORY

Diploma in Computer Science,extra-occupational study of marketing, various positions in sales, marketing and consulting at IBM: national, international, alliances, products, solutions, mid-market. Lots of experience with planning and execution of digital technologies in line of business. Freelance consultant since 2012.

Awards: „Deutscher Direktmarketingpreis“ in Gold and Bronze, „Best of B2B“ in Gold, „Clio“ in Gold, as well as some IBM awards, e.G. „Innovation Marketing Award“.

Strengths

Innovative Thinking
Focus on the customer
Hands-On & Improvisation
Leader & Team Player
THE bluebait BLOG

Standpunkte / Points of View