Project example
Benchmarking Social Media Management Tool Vendors

Experton Group AG is part of Information Services Group ISG and is the leading IT analyst firm in Germany. In order to be more active in the area of social media marketing and digital communication, he was looking for a consultant who can look at the topic from an IT-technical point of view as well as from a marketing point of view.

My job is the analysis of the market and providers in the field of social media marketing. In particular, the Social Media Vendor Benchmark, which evaluates the providers of tools and platforms in several categories. In addition, Advisory in the field of Digital Customer Journey, Digital Marketing and other related topics.

My results:

Publication of the Social Business Vendor Benchmark 2016. Several very well-rated lectures on the topic of Digital Customer Journey at the annual analysts’ conference, involvement in customer acquisition and projects.


#Analyse #Prozessdesign #Schulung
Experton Group AG


Open, distributed and highly qualified work environment. Very deep and thorough analysis of a particular market segment and the provider in it.

The issue of digital marketing and digital customer journey has not yet reached the German market as much as it would be necessary.