My client is a multinational IT company. The global social media strategy provided decentralized communication and increased employee involvement. The company was looking for ways and means to motivate the employees and to implement the communication in social media in a targeted and controlled manner.
My job was the strategic consulting of the management of the German subsidiary, the establishment and implementation of a digital strategy for a dedicated multi-brand company.
Long-term implementation, strong integration of digital communication into the work processes of all employees. After a short period of time, the first improvement of the company’s professional presence could be established at the customer, where more and more employees entered the communication and integrated it into their daily work.