Positions – The bluebait Blog

The Internet of Things is not a technology but a new way of thinking

German companies are lagging behind in digitization. And even with the introduction of the Internet of Things (IoT) they are rather hesitant. Being an advisor it irritates me, and I wonder where this already dangerous holding of CEOs and CIOs on these survival issues...

Implementing IoT – basic success factors

Even Internet of Things projects are not free from failure. They are often highly complex, more than others they concern several departments and very specific knowledge, and the topic of IoT is still uncharted territory for many companies. But what are the success...

What are ChatBots and does it make sense to use them?

ChatBots are currently the new black in customer communication and in the effectiveness of the Digital Customer Journey. But what exactly are ChatBots, what does it need, and where should you use it? First of all, it should be noted that the customer communicates more...
Implementing IoT – basic success factors

Implementing IoT – basic success factors

Even Internet of Things projects are not free from failure. They are often highly complex, more than others they concern several departments and very specific knowledge, and the topic of IoT is still uncharted territory for many companies. But what are the success...

What are ChatBots and does it make sense to use them?

What are ChatBots and does it make sense to use them?

ChatBots are currently the new black in customer communication and in the effectiveness of the Digital Customer Journey. But what exactly are ChatBots, what does it need, and where should you use it? First of all, it should be noted that the customer communicates more...

iPaaS and the Internet of Things (IoT)

iPaaS and the Internet of Things (IoT)

Here are some basics about Enterprise Integration Platform-as-a-Service (iPaaS) and its special features in the Internet of Things (IoT) environment. iPaaS stands for "Integration Platform as a Service". Heterogeneous, cloud-based applications are coordinated,...

ChatBot Basics

ChatBot Basics

More and more customers expect more and more personalized communication via messenger services and can be addressed faster and more specifically in this way. With ChatBots this is possible. Der Siegeszug der Messenger Source:...

Social Media Management Tools – a Status Analysis

Social Media Management Tools – a Status Analysis

Social media management has changed a lot in recent years. The subject of digital customer experience, i.e. the consistent brand experience on analogue and digital channels, is becoming increasingly important in marketing. As a result, coordinated and integrated...

Voice User Interfaces VUI in communications

Voice User Interfaces VUI in communications

Voice User Interfaces (VUI) are a development that companies should urgently deal with today. "Alexa, ask Deutsche Bahn for a connection from Hamburg to Frankfurt!" Can you imagine booking a train like that? Or would you personally prefer to ask Siri or the Google...